Management know-how deriving from practical experience
Gerd Giesen is an insider who knows the international consumer goods markets for many years. He has worked on an international scale as Managing Director and Regional Manager for leading mid-size and multinational companies in consumer brands. One of his focuses is the development of brands and markets. His scope of experiences goes way beyond the domestic German market and includes major trade regions, such as Western and Eastern Europe, South America, USA, Canada and Asia.
The scope of experience of Gerd Giesen demonstrates that he is able to master the instruments of successful sales and marketing. He knows how to successfully position consumer brands into the national and international trade as well as accompanying companies in different demands and challenges:
Regional Management and General Management
- Definition and realizing growth strategies
- Development of brands and markets
- Sales management
- New client acquisition
- Increase of profitability
- Crisis management: turnaround and restructuring
- Project management: Relaunch and new product introduction
- Installation of business processes and reportin
- Integration of subsidiaries into company structures
- Change Management: Implementing and accompanying change processes
Change processes
In his long-term career in domestic and foreign markets Gerd Giesen realized the focus of mid-sized companies to build-up national and international distribution for profitable growth. MANAGEMENT STRATEGY PERFORMANCE offers to develop the sales- and marketing strategies for brand and private label and secures the successful implementation within the international network. He founded MANAGEMENT STRATEGY PERFORMANCE in Hamburg, Germany with the objective to support his clients with his long-time international experience and to bring with his team business to success.
The approach of MANAGEMENT STRATEGY PERFORMANCE is proven in practice and based on the pillars strategy development and implementation. At the center of activities are experienced sales managers, who bring in project-specific the know-how as Managing Director, Sales Director and Key Account Manager to secure the achievement of the objective and moreover accompanying a reliable and sustainable implementation.
Top-class contacts to retailers both national and international as well as the close cooperation with local partners secure maximum success and growth of profitability of your company.
Doing so, MANAGEMENT STRATEGY PERFORMANCE focuses on specific tailor-made services and is able to flexibly react to a wide range of tasks and targets:
- Corporate strategy
- Sales strategy
- Marketing strategy
- Entry in foreign markets with “feasibility study”
- Entry and growth in German retailing food and non-food
- Turnaround and restructuring
- Market due diligence with M&A
- New client acquisition
- Sales optimization
- Increase of efficiency in sales organizations
- Integration of mid-size organizations into multinationals
- Change management
