Strategies for successful sales and marketing
The right sales strategy is at the center of the economic success of any consumer products manufacturer and distributor. When developing such a strategy, experience will determine the right direction, while the use of specific analysis tools will pave the way and provide the basis for informed decisions.
When it comes to developing and precisely focusing a sales strategy, MANAGEMENT STRATEGY PERFORMANCE offers exactly the kind of support that will lead to success and result in targeted activities on the market:
- Determination of focus markets and their potential
- Market share development and trends
- Distribution channels and their potential
- Focused customers and their potential
- Target/actual comparison of market and company
- Competition analysis based upon categories, focused customers, profit&loss, as well as SWOT analysis
- Analysis of focused customers based upon categories, competition and profit & loss
- Logistics as competitive advantage and USP
- Acquisition of new customers
Marketing mix tailored to success
A precisely tailored marketing mix is a major vital for sustained success. Reaching such a goal requires the use of the right marketing instruments, as well as a precise coordination of all related success factors.
MANAGEMENT STRATEGY PERFORMANCE favors a holistic approach to marketing, emphasizing an optimized exploitation of the given market potential. The resulting strategies focus on a target-related selection of a variety of marketing instruments, such as:
- Development of new products
- Market research by means of antenna shops and online panels
- Product evaluation by trade expert groups
- POS communication with consumers
- Merchandising
- Website and eCommerce
- Direct marketing
- Product presentation at trade fairs
- Presentation to focussed customers
